10 Must-Have Elements in Your Explainer Video

Explainer videos enable companies to clearly and creatively provide important information appealingly. By clearly demonstrating products or services, these videos assist viewers in understanding what a company has to offer.

They can also inspire others and guide them in decision-making. An explainer video can grab people's attention fast, maintain their interest, and discuss the value of a business using the correct approach.

Companies who want to interact with their clients and finish tasks will find great use for it.

What is an Explainer Video?

An explainer video is a short promotional video emphasising the value of a brand's products and services, along with highlighting important information. It generates or improves product knowledge and expertise to enable customer purchases.

1. The Right Goals

Making an effective explainer video requires several considerations. The video's objective is not to fill empty space on a webpage or in digital sign programming. The video aims to affect viewers.

Before producing your video, ask yourself this question to determine its purpose.

• Tell viewers what to do after seeing the video.
• Can anything prevent them?
• Could your information be odd?
• What will your audience get from your content?
• Who's in the audience? How would they describe their current situation?

Answering these questions can help you acquire data for your explainer video recipe

2. A Strong Script

An explainer video's script must be effective and accessible. Write a well-written script for your explainer video for YouTube, Facebook, and other social media platforms to keep viewers engaged.

Make sure the explainer video script is concise and engaging to keep viewers watching. This implies explainer video scripts shouldn't contain a major concept or message, but they shouldn't be too lengthy.

3. Keep it Short and Sweet

Any great explainer video also heavily relies on shortness. The animated explainer video has to be easily followed along with and cover all the basics.

A long explainer video will quickly bore viewers regardless of how fascinating the animated characters are. Make the video short and sweet to grab the audience's attention quickly. Clearly, even extremely short explainer videos can quickly lose viewers if they are not interesting or captivating enough.

4. Visual Storytelling

Visual storytelling involves the ability to communicate emotions and narratives. Keep the following in mind:

• The animation technique should complement the specifications of your brand. Is it playfulness, avant-garde, or more formal?
• Use separate visual aids to help to simplify difficult ideas.
• Human or not, well-developed characters can inspire viewers to pay attention to what you have to say and provoke powerful emotions.

5. Relatable Characters & Situations

Explainers are most successful when the target audience can relate to the offered characters. But you will have to study a little bit about them to do that.

If you do it well, the characters in your video will resemble the individuals you are creating for. This will increase the fascination of the experience and video.

6. The Right Timing

Here are some things to keep in mind while creating an explanation video.

• 30 Seconds: The most important material should be found in the first thirty seconds of the video. Given that audience attention spans sometimes shorten throughout the first thirty seconds, be sure you grab theirs.
• 90 Seconds: Though they can be any length, the best length for videos is ninety seconds or less. Since many individuals get bored after ninety seconds, your video should be short and within the attention span of your viewers.
• 150 words: Think about your reading time while you write your script. Convert the word count to time to find out how long your video runs. One minute of video has 150 written words equal.

7. Incorporate a Touch of Humor

Use animated figures, voice actors, or video backdrops on your explainer videos. Animation humour helps keep viewers captivated throughout your animated explainer video.

Add a basic animated sound effect or character to keep your animated explainer clip interesting.

8. Use Captions

Online-friendly explainer videos need captions. This approach is useful since you can use animated text for captions after generating your animated explainer clip and edit them before posting them online. Captions help people with hearing or other disabilities understand the explainer video.

It also makes it easy for non-native speakers to interpret your video, attracting additional customers. This benefits your company to get more views.

Labelling explainer videos for phones improves the experience. Explainer videos are challenging to view on a tiny screen or in public when people can't hear the sound.

9. Music and Sound Effects

Adding graphics, music, and sound effects in a quiet manner can create an interesting experience. Considering them all at once makes it seem like everything is occurring right now. Remember to consider the following:

• Music builds the tone and creates several locations for the video. Adding sound effects and highlighting screen changes can improve them.
• Find a balance so your music and sound effects assist your message without distracting from it.

10. A Strong Call To Actions

Usually included at the end of the video, a good call to action simply tells the viewers what to do next. A strong call to action (CTA) strengthens the content of your video by precisely outlining what viewers should do after viewing your explanation.

If the colour contrast is just perfect, more individuals will click on an enticing call to action (CTA). Getting people to do what you ask, however, relies on more than simply telling them what to do; you also have to provide them proof to back up your ask. In this field, a successful technique usually consists in matching the images with the text and giving the audience an incentive to engage!

Conclusion

Any company could gain from having a professionally created explainer video. By clearly and intriguingly conveying your message, you inspire people to act as well as instruct them.

If your explainer video has the proper balance of innovation, clear information, and well-considered performance, people will remember it for a long period.

A strong explainer video can help you achieve your objectives, whether you aim to increase awareness of your business, increase sales, or assist consumers in better understanding your brand—keeping viewers engaged and current.