10 Steps to Creating a Killer Explainer Video from Start to Finish

Explainer videos help organisations by engagingly simplifying complex concepts.

An engaging explainer video can help your audience understand your message, whether introducing a new product or service or sharing your company's narrative.

These videos use a basic yet engaging narrative, eye-catching images, and a strong call to action to simplify information.

Great explainer videos can help consumers pay attention and engage with your material in today's fast-paced digital industry when attention spans are short, and competition is fierce.

This guide covers the 10 most crucial stages to making a successful explainer video, from beginning to end.

Step 1: Define Your Objective

Before creating your explainer video, you must establish exactly what you want to accomplish. Consider what you want this video to achieve for you.

Would you want to educate others about a new product, increase awareness of your brand, or enhance sales?

Knowing why you're creating the video will enable you to choose what to include and ensure it serves your goals.

Next, determine your target audience. Who are you trying to reach? Your message will appeal to your audience if you know their age, gender, interests, and difficulties.

Establishing specific objectives and benchmarks for success—such as gaining more website visitors or purchases—will enable you to determine how effectively the video performed.

Step 2: Research and Gather Information

Making a decent explainer video depends on doing research. Investigate the market to discover developments in your company and how your competitors are addressing it. This will assist you in determining what works and what does not.

One should be aware of the requirements and wishes of one's customers. Polls, interviews, or focus groups will help you get a first-hand understanding. Research the facts and statistics required to create a message addressing their concerns and providing a solution. Knowing more about the individuals viewing your video can help it to be more successful.

Step 3: Create a Compelling Script

Your explainer video comes from a solid script. Start by precisely delineating your script's opening, body, and ending. The beginning aims to attract viewers and convey the subject of the video.

While the body should provide insightful information and handle the audience's pain issues, the finish should include a strong call to action telling viewers what to do next.

Simplify and clarify your script as best you can. Avoid jargon and communicate plainly. Write in short, straightforward terms.

Remember that your message should be as clear as you desire. Your audience will be captivated by an excellent script all through

Step 4: Develop a Storyboard

Your script appears on paper like a storyboard. It helps you to arrange the scene flow of the video. First, sketch or photograph each part of the script to represent it.

Simple drawings will be plenty; complex artwork is not necessary.

The storyboard ensures that the pictures enhance the objectives and storyline. It helps you to see how one scene will look and how one will lead into the next.

This is a crucial step in maintaining a fascinating and coherent storyline.

Step 5: Design Engaging Visuals

Maintain the look of your brand throughout the explainer video. Whether your video is quirky, serious, or spare, choose a style that captures its attitude.

Bring this approach to life through your characters, backgrounds, and more.

Use fonts and colours wisely. Colours can create emotions and define the tone of the video. The typography should be straightforward and clear.

Consistent and appealing visuals help you to make your video more fascinating and unforgettable.

Step 6: Record a Professional Voiceover

Your explainer video will have a more intimate feel with a professional voiceover. Consider the tone and approach of your video when selecting a voice actor.

Make sure the script asks for a confident, powerful voice or an accessible, friendly one.

Verify that the voiceover is polished and businesslike. Bad audio can spoil the experience, even with excellent photos.

The voiceover should mirror the content—cheerful, instructive, or comforting. A good voiceover will help to increase the general impact of your video.

Step 7: Animate the Storyboard

Animating the storyboard brings your script and visuals to life. You can accomplish this alone or pay someone else to handle it.

Animating your video increases its vitality and movement, therefore enhancing its appeal.

Focus on ensuring scene transitions and movement flow happen naturally.

The intention is to make the information stand out, not to hide it; so, avoid making the pictures very difficult to understand. An animated video will hold viewers' attention and strengthen your argument.

Step 8: Add Music and Sound Effects

Setting the environment and enhancing the plot of your explainer video depend much on music and sound effects. Choose background music that fits the video's tempo and pace.

Whether your message is peaceful, calming, lively, or stimulating, the correct music will allow it to be understood.

Add music effects to accentuate objects and create a more realistic experience. Make sure the sound levels are equal so you can hear and understand the discourse.

videos. These videos will help you simplify complex material, improve client awareness, and boost sales by providing clear, entert

Your video will seem more professional and appealing if you include decent sound

Step 9: Review and Revise

After finishing your video, make any necessary modifications. Team members and project stakeholders should remark

Fresh eyes can reveal development chances you overlooked.

Change and enhance the document after receiving comments. Paying attention to details and ensuring the video achieves its aims is crucial.

A thorough review will enhance the video and make it appear professional.

Step 10: Publish and Promote

Send your explanier video and advertise it to potential customers. Your marketing priorities should be your website, social media feeds, and video-sharing sites like YouTube.

Each site has a different target, so adjust your marketing campaign.

You should optimise the video for SEO to increase its audience. Keywords should be in the title, summary, and tags. If you want more conversations, promote sharing.

Track views, engagement, and purchases to evaluate your videos and plan your future ones. You can evaluate your achievements and make sensible decisions.

Conclusion

Making an explainer video requires a strict approach. This strategy begins with a purpose and finishes with sharing and promoting the product.

Every stage is crucial to developing an entertaining and effective video. Every step matters, from writing and researching to drawing graphics and integrating music.

Following these 10 steps should help you create an explainer video that grabs attention and makes your idea clear and persuasive. Keep your explainer video simple, on point, and focused on your aims to succeed.