12 Inspiring Examples of Explainer Videos Done Right

Explainer Videos can help viewers understand and engage with challenging ideas. Businesses that seek to enhance communication can use their capacity to simplify complex thoughts into simple messages.

Effective explainer videos use brief narratives and appealing imagery to maintain viewers' attention.

They show the most significant features and advantages and engage their audience with real-life examples and powerful calls to action.

Great explainer videos can help consumers pay attention and engage with your material in today's fast-paced digital industry when attention spans are short, and competition is fierce.

This guide will examine 12 excellent explainer videos that convey their content clearly and powerfully.

12 Inspiring Examples of Explainer Videos Done Right

1. AzureSky

After seeing this video, you'll feel better about checking in for your vacation. It also features a virtual customer service representative to simplify usage.

Clear communication and simple images catch attention immediately, making online checking in easy. It's so engaging that you'll watch the whole few-minute video.

2. Miro

Miro promotes itself as a beneficial solution by connecting old and modern. Think snail mail versus email, watercooler chats versus messaging apps, and whiteboards versus Miro.

The video continues without losing focus, and Miro's real-life video appears quickly. This is the fastest from start to finish. There is no time to squander, and every tale matters.

Miro enhances its call to action on YouTube with two end-screen cards: Clicking on the first opens a video with additional details. Clicking the second one takes you to the start page.

3. CoachHub

CoachHub's explanation video shows how even 2D animation can make viewers feel the character's pain.

Instead of explaining how the product works, it shows what it can achieve for you or your company.

4. TimeSaver

TimeSaver's explanatory video is focused and informative. People can make important product interaction choices after seeing this sort of video. This explanation video highlights the app's features and simplicity of use to attract consumers quickly.

The central claim is an easy-to-use time, meeting, and task tracker. This software helps you schedule properly to maintain your work.

The video shows that their strategy simplifies day planning and enhances productivity without introducing too many complicated elements. This is one of the finest explanation videos because it makes a significant promise and delivers

5. 91Squarefeet

When developing brand-promotion videos, make sure they're clear and current.

This idea is clear to 91Squarefeet. They immediately address the customers of retail company start-ups.

A product explainer video must show how it solves issues and improves the user's life. 91Squarefeet can smoothly transition from issue to answer in 20 seconds using visuals that move from dark to light with music that goes from harsh to calming.

6. Microsoft

Microsoft recognises it must communicate clearly and effectively, even if it's one of the world's most recognisable companies.

Businesses that sell to other companies can learn from this short explanier video. Teaching about Microsoft's business cloud service makes it unique.

The animated scenes convey evolution and fresh ideas. However, the storyteller's speech draws the reader's attention. Smooth and engaging language helps the speech get its argument across. This makes the lesson more persuasive and memorable.

7. Med Mart

This Med Mart software video explains how to use their program to simplify plastic surgery. The video breaks out each element. Unique 3D visuals make the information attractive and simple to understand without compromising clarity.

The lengthy video covered all the app's perks, so it was worth watching. Users will learn how to maximise the software as it covers evaluation to post-surgery care.

Anyone who wants to use Med Mart to speed up plastic surgery should watch the video, which is informative and well-made.

8. EcoWear

Watching this video inspires individuals to purchase eco-friendly apparel. They learn about EcoWear's commitment to conducting business sustainably and how it manufactures clothing from organic cotton with care.

EcoWear shows that the organisation is dedicated to conducting business sustainably.

This technique prioritises sustainability, which future consumers appreciate. It makes individuals feel passionate and encourages them to support the organization.

9. Chip App

Chip App begins a countdown timer once the video commences with a brief objective. Dramatic transitions and energetic music help it pack a lot into one minute. The video showcases the app's features and advantages, including glowing reviews and accomplishments.

Finally, an appealing visual and audible call to action finishes it. In addition to outlining Chip App's features and services, the video shows viewers what to anticipate.

Showing real app screenshots does this. With time, the company's motto, "save smart, not hard," takes priority.

10. Crazy Egg

Shortly following its launch, Crazy Egg was familiar to marketers, SEOs, CTOs, and huge IT companies. Crazy Egg's video is so clear that even non-technical individuals can understand it.

This video shows the Crazy Egg heat map tool's capabilities, even for non-analytics people. This explains the product and how it works concisely.

It makes many indirect appeals to action throughout its two-minute duration. Due to its manner, even non-technical people can understand Crazy Egg and how it can aid them.

11. MiiCare

Using emotion isn’t just for movies; it’s also powerful in marketing. The video grabs viewers' attention by quickly conveying MiiCare's key message.

In healthcare sales, you must educate and soothe consumers. The MiiCare video establishes an emotional connection while being honest about the device's numerous daily uses.

Everyone worries about becoming elderly or taking care of ageing loved ones, thus it's essential to everyone. The video's emotional impact makes it memorable and enjoyable.

12. Uber

The Uber explainer videos are some of the most outstanding examples of concise storytelling. The protagonist shows how the Uber app simplifies finding a ride and getting around swiftly and securely.

Fast-paced editing, energetic music, and a shifting storyline make the video exciting and urgent.

This active strategy engages individuals and encourages them to test the app, which leads to new connections.

Conclusion

Interesting and popular explainer videos simplify complex topics and connect with audiences. These videos use distinctive imagery, engaging storytelling, and a clear message to differentiate your product or service.

We examined a few examples to show how diverse ways and strategies can convey crucial information and hold viewers' attention.

Simple and clear are the most critical factors while producing a new app, product, or service video. This will simplify and help people remember your message.

Making the video requires careful consideration of this. Remember that an excellent instructional image pushes people to act and learn.