5 Explainer Video Styles to Elevate Your Brand

Explainer videos help people readily understand what your company offers. These short, intriguing videos will be more useful to people as they simplify challenging concepts using basic imagery.

This will assist customers to appreciate the worth of your item or service. Many individuals prefer to view videos rather than read lengthy texts, so explanatory videos are a superb approach to grabbing people's interest immediately.

There are many kinds of explainer videos, each with merits, whether your taste is for something lighthearted, instructional, or emotional.

This guide will discuss 5 best explainer video styles to elevate your brand. Your message, audience, and budget will guide us to choose the perfect one for your business.

What is an Explainer Video?

Have problems conveying the value case for your product? This scenario would benefit from Explainer Videos. These simple, character-driven visuals are meant to accentuate the special story your business offers and the offerings of services.

Their natural strength is in their ability to simplify challenging ideas into easily readable words, therefore enabling leads to be developed and nurtured.

Based on data, 96% of responders admit they viewed an explainer video to understand more about a good or service, and 89% of those responders claim the video convinced them to purchase the product.

The fact that explainer videos are so reasonably priced and mobile-friendly really appeals more. Thus, using these videos can reach your audience where they are with engaging-oriented material.

Explainer Video Styles to Elevate Your Brand

1. Animated Explainer Videos

For everyone, animations can make you smile, no matter what age you are. According to many, animation explainer videos are one of the most popular product or service promotion methods.

This style of video can deepen viewer engagement for two reasons. Our brains immediately associate a new animated video with an animation we learned from.

Two, it's unique. Even at a time when a great range of information constantly surrounds you, animated videos are not something you encounter very frequently.

These concepts, together with the remarkable ability of the animated explainer video to distance challenging concepts into manageable bits of information, enable one to use it as a really efficient communication tool.

2. Stop Motion Explainer Video

Some people call stop motion "stop-frame." This style of animation generates more interesting videos. Stop motion explainer videos are basically captured frame by frame.

Stated differently, you click one image of an object, then move it up to two millimeters, and then click another image.

Combining these photos to create a video provides the sense that events flow. One needs at least twelve frames to create one second of stop-motion animation.

3. Live-Action Explainer Videos

You can use stock assets or recorded videos for images and videos to create live-action explanation videos. Making the video using recorded video and stock materials has its own advantages.

Creating an explainer video from previously recorded material helps the company emotionally get closer to the consumer. Though this affects viewers' emotions more strongly, it is not simple, and it will take time for them to feel comfortable on camera.

4. Whiteboard Explainer Videos

Do you enjoy sketching on whiteboards? If so, you will most surely like this!

The name says it all: whiteboard explainer videos. Hand-drawn and erased whiteboard animation is used in this kind of explaining video.

You simply convey the concept by drawing or writing on the whiteboard. Another of the least costly ways to explain anything is chalk video. Many choose it as it's less costly in the pocket.

This kind of video helps viewers feel like they are back in school, a nice memory, as everything is drawn and explained on a blackboard. It also enables one to dissect large ideas into manageable bits of knowledge.

5. Infographics Animation Videos

Although modern civilisation relies on data, sometimes it can be challenging to make data entertaining and understandable. In this case, infographic animation videos shine.

They give stationary infographics life by crafting gripping stories from data and statistics. Animation videos and infographics can make data fascinating by placing facts and numbers in an environment the audience will find appealing. They are perfect for companies wanting to show data-driven stories uniquely and strikingly.

How to Choose the Right Style for Your Brand

Understanding the five styles of explanation videos, what do you do now? Which one fits your company the best? Here are some important aspects for consideration:

1. Your Brand’s Personality

Would you want your business to be amusing and positive? Do they take it seriously and professionally? Motion graphics can be preferable for a clean, professional design, whereas animated styles are perfect for organisations that wish to giggle.

2. Your Budget

Some videos are cheaper and simpler to create. Live-action videos can cost more because they need characters, sets, and special effects. You can create typeface and whiteboard drawings quickly and affordably. Both types of styles are cheap to create an effective video.

3. Your Message

What are you trying to say? Motion visuals will be ideal for demonstrating a complex process. If you want to develop trust and explain that your business is accessible, live action will likely work best.

4. Your Audience

Consider your video's audience. Children can like animation or amusing videos, while professionals can prefer motion graphics.

Conclusion

Explainer videos are a fantastic technique to promote your business and make it simple for others to understand what you have to provide. Your brand's style should complement your message, your means, and the individuals you want to target.

Using the correct kind of explanation video can attract people to view, develop trust, and even increase sales. Whatever style you decide upon, make sure it appeals to the individuals you want to target and complements the brand's character.