6 Ways to Optimize Your Explainer Video for Search Engines and Social Media

Explainer videos are among the greatest tools for presenting your concept in this competitive digital market. These videos simplify and entertain discussing your concept, item, or service, enabling you to engage your audience.

However, making a terrific explainer video is just half the battle. It must be very apparent if it is to benefit you. Search engine optimisation (SEO) and social media optimisation (SMO) are crucial.

This guide will teach you 6 easy strategies to improve your explainer video's search engine and social networking site performance.

1. Choose the Right Keywords

People use keywords or phrases to search for content online. The title, description, and tags must include the relevant keywords for your explainer video to appear in search results. But how do you find the best keywords?

How to choose the right keywords:

• Think like your audience: If someone searches for your video on Google or YouTube, what would they enter? Try to use simple English rather than overly sophisticated jargon.
• Use keyword research tools: Among tools that could help you generate keywords for your topic are Ubersuggest, SEMrush, and Google Keyword Planner.
• Review your opponents: Search for the terms other videos similar to yours use. It can assist you in understanding what purposes it serves.

Use your list of relevant keywords immediately in the following situations:

• Title: Make sure the title contains the core keyword and explains the video.
• Description: The video description should explain it and incorporate a few casual keywords.
• Tags: Tag crucial keywords for your video. Tags help YouTube and other sites interpret your video.

2. Create a Strong Video Thumbnail

This appears first when people search for or find your video on social media or search engines. People can click on a high-quality image because it appears nicer, but they will not click on a boring or confusing thumbnail.

To produce a great thumbnail:

• Brilliant colours: Images with brilliant colours tend to grab attention more than those with darker tones.
• Make it simple and clean: Avoid stuffing your thumbnail with photos or information. Focus on one image or concept before continuing.
• Add small texts: Adding words to your photo should be brief and simple to read. Considering smartphone displays are so tiny, this is crucial.
• Show people: Faces are usually better than thumbnails, particularly when they're pleased or exhibiting diverse emotions.

A well-designed thumbnail can boost your YouTube grade and increase video clicks. You should do this since the image appears better. Therefore, more people will share this on social media.

3. Write an Engaging Video Title

Regarding search engine optimisation, the title of your video is really important. Viewers and search engines both use it to understand the substance of your video. Using the proper title can help your video appear more in search results and get more visitors to check it out.

How to Write a Good Title:

• Be clear and descriptive: Ensure that the title sufficiently explains the topic of the video.
• Use keywords: Put your main keyword at the start of the title.
• Keep it short and sweet: A title should run 60 characters or fewer. Search results will not show lengthy titles.
• Make it engaging: Using action words can help your title look interesting or beneficial. For example, "How to Create an Amazing Explainer Video in 5 Easy Steps" is better than just "Explainer Video Tutorial."

With your title, you should inspire visitors to click on your video. The more clicks your video gets, the better it will show on search engines and social media.

4. Add Closed Captions and Transcripts

Closed captions and transcripts help with search engine optimisation and accessibility of your video for those with hearing problems. Search engines can’t watch your video but can read the captions and transcript. Including this material can help Google and YouTube rank your video better depending on the topic.

Subtitles and captions are becoming increasingly crucial.

• Boost SEO: Search engines can index more information from your video using subtitles and descriptions.
• Reach a wider audience: Some people watch videos without sound, especially on mobile devices. Closed captions ensure clear communication.
• Increase engagement: Because captions are simpler to understand, they frequently attract greater attention.

5. Share Your Video on Social Media

After making your video search engine friendly, get as many people as possible to see it. Facebook, Instagram, LinkedIn, and Twitter are excellent places to promote your explainer video.

Know these things to acquire social media viewers for your video:

• Post at the right time: Social networking is most significant when you do it. Post when your audience is most interested to receive the biggest reaction. Many individuals check social media in the morning or during lunch breaks.
• Customise your post for each platform: Distinct social networking platforms have distinct designs and attract different users. A fun, quick video on Instagram can perform well, but on LinkedIn, a longer and more informative video can fare better.
• Encourage sharing: You must softly ask that your viewers forward the video to their friends and followers. Better yet, at the end of your video, you need to add a call to action, urging viewers to engage in liking, commenting, and sharing.

6. Monitor and Improve Your Video’s Performance

You have to watch the reception of your explainer video after you put it on public release. The data in the video will show you what is working and what is not, enabling you to enhance it gradually.

Metrics to Watch:

• Views: How many people watched your video?
• Watch time: Are viewers watching the whole video or dropping off early?
• Engagement: How many views, shares, comments, and likes does your video receive?
• Traffic sources: How do people locate your video? Is it via search engines, social media, or other websites?

Use these details to alter your video's title, description, or terms. If you see that viewers of the video are losing interest at a certain moment, you can either shorten it or enhance its appeal there.

Conclusion

Creating a video explainer search engine that is social media friendly can significantly affect the view and interaction count. Using the correct keywords, a strong title and picture, comments, social media distribution, and monitoring its performance can help your video attract more people and support the expansion of your company.

Remember also that improvement is a continuous process. Try always to keep ahead of the competitors and earn the greatest results by always improving your videos.