Voicing Your Explainer Videos: Best Practices for Effective Voiceovers in Your Explainer Videos

17/03/24

Author: MotionCube Studio

5 min reading

blog img

Voicing Your Explainer Videos: Best Practices for Effective Voiceovers in Your Explainer Videos

An effective explainer video features enticing visuals and a clear voiceover. A strong voiceover can bring your video to life, engage viewers, and convey your message.


This guide will help you avoid common mistakes, find the proper voice, and use the finest recording gear and approaches.


Following these practices will ensure your explainer video speech is professional and successful. This will improve your communication and leave a lasting impression.

banner img

1. How to Choose the Right Voice for Your Explainer Video Listen to Voice Samples

1.1 Listen to Voice Samples

When searching for the most excellent voice artist, it is critical to listen to samples. Pay careful attention and consider how they match to ensure the sample music matches your explanatory video.


Ask the creative director or writer for advice to make the proper decisions.

1.2 Voice Type

A voice actor who matches the role well can help your explainer video reach the targeted audience.


Various voices can convey multiple messages depending on whether they are serious, strong, amusing, fascinating, or a combination. Consider which speaking talent will best convey the message of your video.

1.3 Voice Tone

Always remember that tone is more important than facts. You should think carefully about your audio tone.


The tone of your speech should be appropriate for your company and make people feel good.

1.4 Gender

It's crucial to consider the gender of the voiceover artist when hiring one since it can alter how people perceive your explainer videos.


In general, masculine voices make you feel in command, whereas feminine voices make you feel comfortable and peaceful.

1.5 Use Quality Equipment

Invest in high-quality microphones and audio gear. The recording quality may detract from your message and make your video seem unofficial. A clean, sharp soundtrack is essential for a decent final result.


For speech recording, use a condenser microphone. Many utilise them since they're sensitive and accurate. It works best with a pop filter to reduce plosive noises and a silencing mechanism to minimise background noise.

1.6 Voice Actor

Now that you have a narrower list of applicants based on sample clips and voice tone and style choose the finest voice actor for your project. They must be skilled to execute your plan.


The voice actress should also have recorded for many videos. They need to be capable recorders to understand how to generate intriguing material.

1.7 Match the Voice to Your Brand

Make sure your brand style reflects your organisation. If funny and engaging, your brand may benefit from an energetic voice. A calm, forceful voice may suit a professional, serious brand.


This connection keeps your brand messaging consistent and deepens your audience connection.

2. Examples of Successful Explainer Video Voiceovers

2.1 Dropbox

Dropbox's explainer video sounds like a trusted friend explaining a beneficial service. It matches the brand's mission of being accessible and functional.

2.2 Dollar Shave Club

The voice in their renowned explainer video is confident and straightforward. This voice is both humorous and obnoxious, like their business.

2.3 Slack

Slack's explainer video's charming, welcoming voice sounds like a colleague discussing a new way to work together. This will resonate with their target audience—professionals who seek a more creative and exciting workplace.


There are many alternatives thus, the possibilities are unlimited. Make sure your style matches your company's image and targets your audience.


Remember that hiring the appropriate voiceover is an investment, not an expense. This is crucial to maximise your explainer video's impact and lasting impression.

3. Common Mistakes to Avoid in Explainer Video Voiceovers

Your explainer video speech can fail even with stunning pictures and a well-planned voiceover. Avoid these mistakes to make your voiceover support your message:

3.1 Ignoring the Importance of Voice

Remember how strong your voice is! You must enliven your writing, emotionally connect with your readers, and guide them through your story. Starting your video with it, regard it as a vital component of the show.

3.2 Prioritizing Visuals Over Sound

Visual appeal is vital, but poor acoustics can create a disconnected experience. Consider employing expert speech artists and obtaining the greatest recording gear for the best results.

3.3 Opting for a Generic Voice

Your audio should convey your brand's personality. Young tech companies may want a humorous voice, whereas luxury corporations prefer a more serious one. Avoid generic noises that don't resonate with your audience.

3.4 Ignoring cultural sensitivities

Consider how your tone and voice can transmit cultural information when reaching locals. Unthinking decisions may turn viewers off.

3.5 Monotone delivery

A monotone voice will make people slumber and lose focus. You must employ different speeds, tension levels, and bends to communicate and hold the audience's attention.

3.6 Mismatched pacing and visuals

Videos that move slowly while the voiceover moves swiftly are disconcerting. Your voiceover should likewise flow with the photos and match their rhythm.


Bonus tip: try new things! The most excellent method to learn what your audience enjoys is to attempt several speaking styles, beats, and tones. Receive feedback and adjust your methods to achieve the best outcomes.

Conclusion

Making an excellent explanier video script requires numerous phases. These include recognising your audience, choosing the proper style, crafting an easy-to-follow screenplay, using high-quality voiceover gear, and editing carefully.


Following these professional best practices will ensure your voiceover improves your video and appropriately communicates your message.


Remember that an excellent voiceover can make a mediocre explanation video fantastic.

Avatar img

Priyanshu Rijhwani – Co-Founder MotionCube Studio

Welcome to MotionCube Studio, where creativity meets innovation in the world of animation and motion design. As a leading animation studio, we specialize in delivering captivating visual experiences tailored to the unique needs of agencies and SaaS companies.