Reasons Why You Should Invest in a Explainer Video

Video content is powerful, and explainer videos are especially effective for businesses. While entertaining, videos like these simplify complex ideas and make them easier to understand. Explainer videos will charm viewers on YouTube and other platforms by explaining a product or your company. 

Their diversity boosts conversion rates and SEO rankings, ensuring a return on investment. Visual storytelling helps companies communicate value, engage customers quickly, and increase revenue. This guide discusses how an explainer video can boost your company's performance and advertising. We also discuss the top reasons why you should invest in explainer videos.   

1. Top Reasons Why You Should Invest in a Explainer Video

1.1 They're an easy way to promote your brand

One advantage of explainer videos is the ability to fully adapt them to your product and brand. An explainer video company can help you develop a branded video that promotes your story and brand message. Many people prefer viewing videos over reading text since they are visual learners. An explainer video will help clients understand your Company.

1.2 Google will reward you for it

This is another good reason to make an explainer video. Video content ranks well on search engines. Smart search algorithms reward user-centric web pages and brief instructive videos. According to this, search engines favour user-friendly websites. Most buyers (90%) say these videos improve their buying decisions. Google will reward your company with higher ranks if it goes out of its way to aid users. This is because Google recognised your company's efforts. Just adding a video to your website can boost traffic and engagement.

1.3 They're practical and affordable

Explainer videos are cheaper than other kinds of advertising since you can save costs by using animated or whiteboard animation. Production costs are much lower for these videos. You'll need a studio, video teams, editing time, and post-production experience for a successful video shoot. Advances in animation video technology allow remote creation of any material, including explainer videos. This makes making modifications as you go easier, which is significantly more complicated.

1.4 They're easy to share

In addition to improving website traffic, simplify how viewers can share your videos on several media. If viewers appreciate your video, give them the chance to share it. Invest in a video that matches its good reputation. Explainer videos will become strong marketing tools for your company. If it succeeds, it will reach many individuals via various platforms, putting your video in front of relevant customers.  

1.5 Explainer videos can boost your conversion rate

According to research, 94% of marketers believe promotional videos help clients understand their products. Added Detail Explainer videos can captivate, entertain, and educate audiences with little effort, influencing customer decisions. Customers don't want to read long, broad product descriptions when comparing pricing and quality. Everyone wants to know how you can help them and how your firm succeeds. An explainer video on your website will provide a consumer with all this information in seconds.  

1.6 Guaranteed ROI

Create explainer videos, and every cash will pay off. A study shows that 88% of marketers are satisfied with their video marketing ROI.   

You proved they are cheap, simple to convert, simplify SEO, keep your site in good standing with Google's algorithms, and convert. Animated explainer videos are far more affordable to make than live-action ones.   

2. What is the best explainer video for your company?

The video quality may vary depending on its content. Selling a product is different from using it. A product explainer video targets a specific audience while maintaining product appeal to boost sales.  

This quick review covers many explainer video genres that will work for your company.

2.1 Screencast videos

Simply said, this video has minimal resources. Showing how your product or service works is a crucial advantage. This will work for prospects who want to learn more before purchasing.

2.2 Cartoon Style Videos

The art of storytelling is crucial. The Company that fixes customers' issues is the real hero.

Explainer videos are amusing, informative, and intriguing. Their other benefits include making your organisation more accessible and trustworthy. Video Characters also impact how people see the brand, therefore it's important to know your demographics, including age, gender, and other elements of your target market.

2.3 Whiteboard animation

The data produced in front of spectators makes this procedure more fascinating. This enhances content engagement. These videos brilliantly explain complicated concepts to children. IT and computer application companies will benefit from this.  

2.4 Motion graphics

Motion graphics provide an elegant and interesting aesthetic to the business sector. Companies in the financial sector often use them to maintain an air of professionalism. Adding 2D animation to these videos will make them more captivating and impressive.

Conclusion

Explainer videos will boost your company's marketing. These videos will retain potential customers' attention and demystify complicated issues, making your products or services more straightforward. Explainer videos use visual storytelling to boost website traffic, SEO, and conversion rates. They are cheaper and provide a more significant ROI than traditional video production techniques. 

Explainer videos simplify brand background sharing, personalising your company and building trust with your target audience. These videos can reach a broad audience and promote sharing, boosting your company's visibility. Explainer videos can revolutionise your marketing strategy in today's competitive business by deepening consumer engagement and brand growth.